My wife is nice looking and above all very fit. Men notice her but women are ones that really stare. You can see some woman stare and get angry and other woman just admire her. I often hear women tell her they wish they looked like her. My wife is just into fitness and healthy eating. She isn’t trying to impress anybody.
As for men’s desire for prettier, younger woman you can’t do anything about that. The success of the human species is due to men starting life. We are here in the world due to thousands of generations of men initiating life. Healthy females are better to support new life.
I can just hear the comments. Men are disgusting and shallow. Perhaps men are. As humans we are a complex, higher order thinking species. But we are a biological specie as well as a thinking specie. We need to accept that about ourselves.