Human beings respect beautiful woman. The most famous woman in history is Cleopatra. She is always show with heavy dramatic makeup. We probably wouldn’t recognize her without it. She was the leader of Egypt and the lover of the leader of Rome. She had immense power no doubt helped by her dramatic beauty.
Today only women have the choice to wear makeup. Women have the choice to enhance their beauty or not. The cosmetic industry is a huge, high profit business. Men rarely if ever buy makeup. So women are ones who buy it. Beauty is power now just as much as it was back in 30 BC. Let’s not pretend it isn’t.